Growing Places Online - Course Overview

Women in Agriculture December 14, 2016 Print Friendly and PDF

Week I: Mission Statement and Goal Setting

This introductory session will begin by allowing you to explore your values, needs, and preferences and how these all relate to your business plan. You will examine how your business decisions affect your family and those individuals within your circle.  Determining current levels of satisfaction and hopes for the future for yourself and those around you is a critical piece to the successful planning of any business. Once you have established a set of values, you will work on developing a "mission statement" or "goal"; a statement that captures the essence of what you really want to have when you are finished. This mission statement plays a critical role by focusing you on the most important aspects of your business and honoring these as you make business decisions.

Week 2: Decision Making, Risk Management and Resource Assessment

Our days our full of small decisions and choices that we must make, and while choosing badly may result in a little discomfort, these usually don't affect the "big picture." However, we do face major decisions -- complicated and consequential choices that result in long-term impact, significant level of risk, increased level of stress and the need for some careful research and exploration. In this session, you will learn a system that will help you arrive at the best possible choice for the situation you are confronted with. You will learn how to use your mission or goal statement in the decision making process, and how this process will allow you to make important decisions with confidence and with significantly less conflict and stress. 

Resources are the building blocks of profitable small businesses. Successful small business owners tend to be excellent resource managers, knowing how to combine different products, ensure a higher quality product, add value, and/or change direction quickly. As a small business owner you are endowed with flexibility large businesses don't have -- the essence of resource management is learning how to use this flexibility to your best advantage.  In this session, the task will be to define what resources are, identify what resources you have, examine their availability, and then, with the help from others, identify some potential combinations of businesses that would best use the resources you have available.

Week 3: Intro to Ag Finance and Recordkeeping

This session is a very basic introduction to financial management. You will begin to learn the language and concepts with the understanding that more learning will be necessary in order to become completely competent in financial management. Some time will also be spent discussing borrowing money and credit in general.

Week 4: Marketing Basics and Next Steps

Using your preferred enterprise idea, you will explore the market for this product/service. Who will buy? How to sell to these buyers? How much are they likely to purchase? How much are they willing to pay? Who is the competition? In addition, you will complete a product/service definition as well as explore market research techniques and develop a personal market research plan. During this last session, you will reflect on what you have accomplished and come up with a plan for future action along with a timeline to keep you moving forward. 

Connect with us

  • Twitter
  • Facebook
  • YouTube


This is where you can find research-based information from America's land-grant universities enabled by



The Women in Agriculture National Learning Network (WIA LN) helps women in agriculture improve their quality of life by providing them with resources to make better business decisions while maintaining a balance with family and personal obligations.

We also work to improve and expand education, technical assistance and support opportunities for women farmers and ranchers around the country. Learn more about upcoming professional development opportunities.

Join our Email List

Read the Women in Ag Blog

Find a Program Near You (under development)

USDA Women in Ag Initiative

Education and Events 



Women Making News in Agriculture

Women in Ag Learning Network Partners

CHS Foundation logo

Agribank Logo


This work is supported by the USDA National Institute of Food and Agriculture, New Technologies for Ag Extension project.