Communicating Science Amidst Controversy

This webinar presents some of the principles of communicating science-based information and case studies and examples of effective (and not effective) messaging related to controversial agricultural topics such as climate change or genetically modified organisms (GMOs). This presentation was originally broadcast on December 18, 2015. More...

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Communications Basics

Martha Monroe, University of Florida (17 minutes)

Presentation Slides
Download a Copy of this Segment (36 MB)
Listen to the podcast of this segment (12 MB)

Some Examples

Paul Vincelli, University of Kentucky (15 minutes)

Presentation Slides
Download a Copy of this Segment (32 MB)
Listen to the podcast of this segment (10 MB)

Turning Theory into Practice

Crystal Powers, Nebraska Extension (17 minutes)

Presentation Slides
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Listen to the podcast of this segment (11 MB)

Questions and Answers

All Presenters (15 minutes)

Download a Copy of this Segment (25 MB)
Listen to the podcast of this segment (10 MB)

Additional Information

• Challenges in Communicating Climate Change to Extension Audiences
• Communicating Science During Controversy

Continuing Education Units

Certified Crop Advisers (CCA, CPAg, or CPSS)

View the archive and take the quiz. Visit the CCA continuing education page for additional CEU opportunities.

American Registry of Professional Animal Scientists (ARPAS)

View the archive and report your attendance to ARPAS via their website. Visit the ARPAS continuing education page for additional CEU opportunities.