Dr. Brian Wansink, director of Cornell’s Food and Brand Lab has been studying eating behavior and food psychology for decades. Through his extensive research, he has found three key methods for nudging healthy choices at home, in grocery stores, in restaurants and in schools. It’s called “The CAN Approach!” CAN is an acronym for Convent, Attractive, and Normal. Numerous Food and Brand Lab studies have found that making healthy food more convenient, attractive, and normal to eat, results in higher consumption of healthy foods and lower consumption of unhealthy foods.
Below are some ways that this approach can be applied to school lunch lines to increase selection and consumption of the National School Lunch Program meal components (healthy entrees, fruit, veggies and white milk).
For more resources for featuring fresh vegetables click here!
CAN Approach: http://foodpsychology.cornell.edu/OP/CAN_Approach
Additional lunchroom tips: PDF http://smarterlunchrooms.org/resource/lunchroom-self-assessment-score-card
Tips for other dining settings: http://www.slimbydesign.org/spread-the-word/
Katherine Baildon, Cornell Center for Behavioral Economics in Child Nutrition Programs
 Wansink, Brian (2015). Change Their Choice! Changing Behavior Using the CAN Approach and Activism Research. Psychology & Marketing, 32(5, 486-500. DOI: 10.1002/mar.20794