Maximizing Marketing Potential for School Meal Programs

Healthy Food Choices in Schools December 23, 2016 Print Friendly and PDF

In this webinar, Carol Chong of the Alliance for a Healthier Generation and Adam Brumberg of the Smarter Lunchrooms Movement discuss how nutrition, integrity and regulations of school meal programs can ensure quality and help control cost. They also present opportunities and methods for creating excitement about school meals through student and community engagement that will boost participation and generate revenue. They also discuss use of the Smarter Lunchrooms Scorecard for determining success and potential opportunities for improvement in the school meals program.

The objectives of this presentation are:

  • To purpose marketing strategies that align with a nutrition profile that serves to nourish minds and bodies of students
  • Suggest creative ways to menu, merchandise and market foods and products that appeal to students
  • Demonstrate how to use sleuth methods in serving up nutritious and appealing dishes for students to maximize participation and revenue opportunities

Resources

The Alliance for a Healthier Generation 

The Smarter Lunchrooms Movement 

Lunch Line Design Interactive Graphic 

Smarter Lunchrooms Posters 

Smarter Lunchrooms Self Assessment Scorecard 

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This work is supported by the USDA National Institute of Food and Agriculture, New Technologies for Ag Extension project.