Dr. Laura Sanagorski is an Assistant Professor of program evaluation and social marketing in the Agricultural Education and Communication Department and the Center for Landscape Conservation and Ecology at the University of Florida. She focuses on behavior change and develops evaluation strategies and measures impact with Extension faculty and other professionals who develop natural resources and sustainable landscaping programs. Dr. Sanagorski evaluates diverse audiences and programs and researches the link between individual characteristics and sustainable practice adoption. She previously served as an environmental horticulture extension agent.