Dipayan Biswas, PhD, University of South Florida

November 17, 2014 Print Friendly and PDF

Dr. Dipayan (Dip) Biswas (Email: dbiswas@usf.edu) received his Ph.D. in Marketing from University of California, Irvine, and is currently Associate Professor of Marketing at University of South Florida. He is also the incoming Editor of the Journal of Consumer Marketing.

His key research interests include sensory marketing, experiential aspects of product/brand usage, and retail atmospherics. Several of his research projects focus on consumption related to foods, beverages (alcoholic and non-alcoholic), and fragrances.

His research has been published in several top-tier journals, such as Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research, among others.

He has been the recipient of several federally funded grants. In addition, for his research, he has received awards/grants from the American Marketing Association, Association for Consumer Research, Academy of Marketing Science, and Society for Marketing Advances, among others.

He has been interviewed and his research has been covered extensively in the media, such as by ABC Action News, CBS Channel 10 News, Fox 13 News, NBC Channel 8 News, the Tampa Bay Times, NPR, and German Magazine Der Spiegel, among others.

Biswas has collaborated on research projects with several companies in the US, France, Sweden, and India.

He has also been invited to present his research at Yale University, New York University, Reims Management School (France), Linnaeus University (Sweden), and Tampere University of Technology (Finland), among others.

Additional details about Dr. Biswas can be found at: www.dipayanbiswas.com

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This work is supported by the USDA National Institute of Food and Agriculture, New Technologies for Ag Extension project.