Growing great food is only half the battle to achieve farming success. You also have to be an effective marketer. As the 2011 growing season winds down for many farmers, the cooler months provide a great opportunity to plan and prepare for next year’s marketing efforts. This webinar is designed to help small to mid-scale farmers who market directly develop a useful and cost-effective marketing plan.
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Susan Smalley is an original incorporator of Michigan Food and Farming Systems (MIFFS), a Michigan not-for-profit corporation and a founder of the Michigan Farmers Market Association (MIFMA). She recently retired from Michigan State University, where her various roles ranged from Extension agent to Director of the C.S. Mott Group for Sustainable Food Systems. Much of her MSU work focused on direct marketing food locally and regionally from small and mid-sized farms. Since her MSU retirement, she works as a consultant on food and farming projects.
eOrganic is the Organic Agriculture Community of Practice at eXtension.org. Our website at http://www.extension.org/organic_production contains articles, videos, and webinars for farmers, ranchers, agricultural professionals, certifiers, researchers and educators seeking reliable information on organic agriculture, published research results, farmer experiences, and certification. The content is collaboratively authored and reviewed by our community of University researchers and Extension personnel, agricultural professionals, farmers, and certifiers with experience and expertise in organic agriculture.
Title: Plan for Marketing Your Organic Products
Date: Tuesday, October 25, 2011
Time: 2:00 PM - 3:30 PM EDT
This is an eOrganic article and was reviewed for compliance with National Organic Program regulations by members of the eOrganic community. Always check with your organic certification agency before adopting new practices or using new materials. For more information, refer to eOrganic's articles on organic certification.